Saturday, 30 July 2011

Made by Niki - amazing!

I hadn't even heard of Made by Niki until recently when I saw a blog article by pure chance, and now I'm in love! The designs are simply breathtaking, from the totally unique Strings collection (which yes, is made out of strings - and now stocked in Selfridges) to the Knockout collection with is the most luxurious sports-style underwear I've ever seen.

The bra above is from the Fresh Foundations range which is currently on sale, with HUGE discounts. This particular item was £65.99 and is now just £10 - I bought the navy version a couple of month's ago and have worn it so much I'm almost tempted to buy a second one so that when this one wears out from all that use I will have a replacement. It also comes in a bright, bubblegum pink (this one's going in my shopping basket right now) and a lovely silver colour. 

I love the unique detail on it - the adjustable bra-strap style fastening between the cups, the unique mix of colours... it's the kind of design that makes me wish I'd come up with it first, but I would never even have thought of it!

Stock is limited as the sale has been running for a while now though, so if you want some designer lingerie for less than you'd pay in La Senza you'd better be quick!

Click here to shop Made by Niki now.

Tuesday, 19 July 2011

Lemon lingerie

Online lingerie retailer Bedtime Flirt is currently offering 10% off everything until the end of July!

I love lemon-yellow lingerie, as you can probably tell from my latest collection, Buttercup (by the way, I'm currently offering free worldwide delivery on the collection if you buy through Etsy!). These gorgeous lemon-coloured nightwear pieces are all available at Bedtime Flirt - my favourite is the babydoll in the centre. It's very sheer and delicate but with that satin trim at the hemline and good-quality bra-style top that makes it look so luxurious.

To get 10% off at Bedtime Flirt, enter code JULY10 at checkout.

Monday, 18 July 2011

Autumn/Winter 2011 mood board

This is the mood board I've come up with for the Autumn/Winter 2011 collection, which the first corset design was based on. I wanted something unique but not too 'out there', which is why I went for a classic black and white but with a flash of bright turquoise to make it stand out! I love lace so I've included plenty of that, plus some gorgeous satin and beads/charms to finish.

The Esty Lingerie design intern has come up with her own mood board for the collection too - a very, very luxury mixture of velvets and fur in deep burgundy and purple. I love it too so am busy working on a way to combine both of our ideas and turn them into an amazing lingerie collection!

Friday, 15 July 2011


 Sensual Mystique red lace up bra & thong set, £1

I've been busy adding loads of lovely new lingerie brands to the store recently and still have some to do, so decided to have a big clear-out of some old stock to make way for all of the new lines. 

I've just announced the final reductions in the summer sale over at and prices start as low as just £1 so be really quick if you want to get your hands on these stunning items before they're gone!

Wednesday, 13 July 2011

Luxurious new lingerie at Ann Summers

I do love Ann Summers but I've always thought of their lingerie as more 'sexy' than 'feminine', so their latest collection has really surprised me with just how luxurious and elegant it looks!

These pictures are of the Gabrielle range. The nude bra with black guipure lace (above) is described by Ann Summers as "perhaps the most beautiful, seductive and elegant bra we’ve ever produced" and I definitely agree! Plus it comes with removable inner pads so you can decide if you want a push-up or natural style, and can be worn in either a regular or halterneck style. Well worth the £30 price tag!

Click here to view their newest items - don't forget to take a peek at the Coquette and Sofia collections too!

Boux Avenue lingerie sale!

I've just received an email from Boux Lingerie who have a great lingerie sale on right now!
Bras, knickers and nightwear from just £3!

My favourites are the Antoinette and Greta sets (above) - both are just £11 per set! Plus it's not your typical sale where only the unpopular sizes are left, everything is still in stock in pretty much all sizes so I'd be quick and get them before they're gone!

Tuesday, 12 July 2011

Gorgeous new website homepage

I've spent today re-designing the homepage for Esty Lingerie and here it is! I should have taken a 'before' picture but didn't think about that until it was too late. 

I'm working with a marketing company who gave me some tips on how to make it more luxurious. I changed the plain, dark pink background for a cute, polkadot one, moved the big sign in/newsletter/search boxes down the right-hand side to much smaller links at the top-right and very top of the page, moved the category list from the side to across the top of the page, added the new sidebar you can see here, got rid of quite a few small boxes and added just two big ones to advertise two of my favourite new brands in store, and finally swapped all of the bold, black writing for a dark grey in a prettier font. 

Overall, lots of work, but I do think it looks much better now!

Monday, 11 July 2011

Welcome to my blog!

I've just had a company blog set up for Esty Lingerie (my online lingerie boutique) to promote the products, but wanted to set up something more personal and 'behind the scenes' - my inspirations, design ideas, lingerie loves, general fashion finds etc....

So... first post, I thought I'd start off with a design I did this morning for the new Autumn/Winter collection. I won't be posting all of the designs here (don't want to give too much away before the collection launches!) but this is my first design idea for the collection so it might not even make it to the final cut anyway. 

"White satin corset with ruffled trim, turquioise satin band around the waist, matching turquoise ribbon lacing at back and bow-front suspenders"

Looking forward to getting this collection underway!